The field of psychology qualifies the trigger effect as any stimulus be it smell, sound, or sight that can trigger any feelings of trauma.
On theย inverse, the positive trigger effectย ย yieldsย ย ย an avalanche of optimistic moments and episodes. It can thereforeย ย ย encourage different facets of life in creating more pleasurableย experiences,ย including in business. Employees, customers and various stakeholders of a business entity then become the focal point inย ย ensuring thatย all interactionsย generateย ย positive outcomes.
It isย ย with almost certainty that businesses and even non-profitย organisations thatย yearn for absolute positive trigger effectsย yield higher rates ofย customer, employee and supplier retention. Vacuums and spasms that may prevent an easy flow of this effect ought to be avoided at all costs as one simple occurrence can open up floodgates.
Here is what I have observed, my assumption is that you are already familiar with the concept of โcherry pickingโย from my previous articlesย or from any source . In a nutshell,ย ย by nature, human beingsย want different things from various sources. My argument however is that thisย may not beย human natureย after allย ย but some form ofย ย conditioned reflex,ย it is not always possibleย for one thing to possessย everything .ย Businesses also struggle to cater for different needs of customers.ย If service providers areย able to meet all the needs of their customers, then there would be no reason toย cherry pick .
Although I agree that products, pricing or placementย capabilities of any business are limited to its internal resources and capabilities,ย the problem becomes more pronounced when aย ย business becomes more of an outlier and does not meet certain standards in product or service quality, or even pricing. Aย business can adopt a pricing strategy as a way of enhancing itsย competitive advantageย but compromises onย the quality of the product or its distribution to keep costs down.
With 4IRย taking center stage, where digitalisation ,machine learning and AI areย ย now a priority in mostย businesses,ย human capital and talentย ย can be of aย lesser priority. The outcomeย then becomesย low staff morale, resistance to change , the main victim is usually the customer,ย the customer walks,ย business suffers serious financial implications and the story ends. It is a delicate balancing act, there has to be an equilibrium, everythingย isย a priority in business, if the other end of the equation is compromised, strategic and tactical priorities willย not be achieved.
So really in the final analysis, there should be concerted efforts in any business, allย ย stakeholders needย to embrace and ignite the positive trigger effect in all moments. In our interactions, be it personal, business or professional we simply need to create positive outcomes. Thenย we standย in goodย stead to operate more profitable businesses with happy customers ,ย employees and maximizeย ย shareholder returns. It all begins with always striving to create positive trigger effects.
We must always remember, customers are people who deserve to be treated with passion, care and absolute dignity. Similarly, employee is just a technical word but in essence, these are human beings with minds, souls and feelings, shareholders alike.ย Organisations need toย take care of the employees, employees in returnย willย keep customers coming back and profitability improves.ย Positiveย triggers ought to beย created all around, however, it must never be forgotten that at the end of the day, a business or organisations have objectives that need to be met. Everything has to work togetherย and synchronizeย for the achievement of such objectives.
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e-mail: gomolemo.manake@icloud.com
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