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Home Columns Strategy Acuitatis

The positive trigger effects in creating experiences

Gomolemo Manake by Gomolemo Manake
February 14, 2023
in Strategy Acuitatis
Reading Time: 2 mins read
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The positive trigger effects in creating experiences
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The field of psychology qualifies the trigger effect as any stimulus be it smell, sound, or sight that can trigger any feelings of trauma.

On theย  inverse, the positive trigger effectย ย  yieldsย ย ย  an avalanche of optimistic moments and episodes. It can thereforeย ย ย  encourage different facets of life in creating more pleasurableย  experiences,ย  including in business. Employees, customers and various stakeholders of a business entity then become the focal point inย ย  ensuring thatย  all interactionsย  generateย ย  positive outcomes.

It isย ย  with almost certainty that businesses and even non-profitย  organisations thatย  yearn for absolute positive trigger effectsย  yield higher rates ofย  customer, employee and supplier retention. Vacuums and spasms that may prevent an easy flow of this effect ought to be avoided at all costs as one simple occurrence can open up floodgates.

Here is what I have observed, my assumption is that you are already familiar with the concept of โ€œcherry pickingโ€ย  from my previous articlesย  or from any source . In a nutshell,ย ย  by nature, human beingsย  want different things from various sources. My argument however is that thisย  may not beย  human natureย  after allย ย  but some form ofย ย  conditioned reflex,ย  it is not always possibleย  for one thing to possessย  everything .ย  Businesses also struggle to cater for different needs of customers.ย  If service providers areย  able to meet all the needs of their customers, then there would be no reason toย  cherry pick .

Although I agree that products, pricing or placementย  capabilities of any business are limited to its internal resources and capabilities,ย  the problem becomes more pronounced when aย ย  business becomes more of an outlier and does not meet certain standards in product or service quality, or even pricing. Aย  business can adopt a pricing strategy as a way of enhancing itsย  competitive advantageย  but compromises onย  the quality of the product or its distribution to keep costs down.

With 4IRย  taking center stage, where digitalisation ,machine learning and AI areย ย  now a priority in mostย  businesses,ย  human capital and talentย ย  can be of aย  lesser priority. The outcomeย  then becomesย  low staff morale, resistance to change , the main victim is usually the customer,ย  the customer walks,ย  business suffers serious financial implications and the story ends. It is a delicate balancing act, there has to be an equilibrium, everythingย  isย  a priority in business, if the other end of the equation is compromised, strategic and tactical priorities willย  not be achieved.

So really in the final analysis, there should be concerted efforts in any business, allย ย  stakeholders needย  to embrace and ignite the positive trigger effect in all moments. In our interactions, be it personal, business or professional we simply need to create positive outcomes. Thenย  we standย  in goodย  stead to operate more profitable businesses with happy customers ,ย  employees and maximizeย ย  shareholder returns. It all begins with always striving to create positive trigger effects.

We must always remember, customers are people who deserve to be treated with passion, care and absolute dignity. Similarly, employee is just a technical word but in essence, these are human beings with minds, souls and feelings, shareholders alike.ย  Organisations need toย  take care of the employees, employees in returnย  willย  keep customers coming back and profitability improves.ย  Positiveย  triggers ought to beย  created all around, however, it must never be forgotten that at the end of the day, a business or organisations have objectives that need to be met. Everything has to work togetherย  and synchronizeย  for the achievement of such objectives.


Letโ€™s interact:

e-mail: gomolemo.manake@icloud.com

LinkedIn: Gomolemo Kololo Manake

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