The Empire Modelling Agency, the brainchild of Gaborone-based fashion designer Letlhogonolo Brain Dintwe, evolved from a mere concept into a thriving business that was recently showcased at the Forbes Under 30 Summit.
Dintwe recalls that Empire initially began as a small modelling agency. Today, it recruits innovative fashion models. The agency also focuses on photography, providing promotional models for event hosting, and supplying commercial models to corporations for billboard advertisements.
He says Empire has also ventured into creative legacy marketing as well as providing transport logistics through the Empire transportation. However, Dintwe has always loved fashion from a young age and his sense of style always stood out.
The Empire Modelling Agency boasts an impressive client list, including major corporations such as First National Bank, Stanbic, BBS Bank, Mascom, and Orange. These partnerships have enabled Empire’s models to be prominently featured in the clients’ advertising materials and billboards, further cementing the agency’s position as a leader in the creative marketing industry.
The Empire Modelling agency was first launched in 2013 during the “Legendary All Things” fashion show held at, The Big Five Lodge.
Despite the show failing to achieve its goals, Dintwe did not lose patience. His agency continued to host various other fashion shows including the “Royal Reign” in 2016, “The Final Runway Fashion” in 2017, “Empire Fashion Week” in 2018 and finally the “Final Runway Vogue Tribute” in 2019. All these fashion shows have been a success with great attendance, says Dintwe.
Dintwe reveals that his agency recruits models annually, signing successful candidates for a two-year contract. After being signed, models undergo a six-week boot camp designed to equip them with essential skills and boost their confidence. The Empire Modeling Agency has remained relevant by focusing on teen models who are in tune with TikTok’s latest trends. Dintwe said experience has shown that grooming models from a young age is crucial, as it allows them to understand the industry and eventually become independent.
However, Dintwe expressed concern over the systemic exploitation of models, which includes low pay. He attributed this issue to the lack of recognition for the creative industry in Botswana. Despite these challenges, he said his agency has worked diligently to improve conditions within the fashion sector, noting that there is still room for progress.
Dintwe recalls Empire’s significant accomplishments at the Forbes Under 30 Summit, describing participation in the event as a major milestone for the agency. He explains that Empire’s involvement at this prestigious event highlights its role in Botswana’s burgeoning fashion modeling industry and its direct impact on influencing younger generations.
