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Sprinting forward: A local success story in Botswana’s economy

mm by Staff Writer
February 7, 2025
in News
Reading Time: 2 mins read
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Sprinting forward: A local success story in Botswana’s economy
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Botswana’s entrepreneurial landscape is a testament to resilience, innovation, and the nation’s commitment to economic diversification. At the forefront of this dynamic environment is Sprint Couriers, a standout player in the courier and logistics industry. Established in 2006 by two visionary Batswana women, Sprint Couriers exemplifies the determination and resourcefulness driving local business growth.

 

Founded by Michelle Gebrial and Pinkie Setlalekgosi, Sprint Couriers has grown from a modest startup into one of Botswana’s leading logistics providers. Now a market leader and an inspiring case study for local entrepreneurs, Sprint embodies its brand’s symbol—the cheetah—in speed, efficiency, and excellence. Beyond its operational prowess, the company is driven by a core ethos: a commitment to doing the right thing.

 

Operating in a sector traditionally dominated by men, Sprint Couriers has earned recognition for its visionary leadership and exceptional service. At a time when such aspirations were rare, the company not only set high standards but exceeded them. 

 

Today, Sprint employs over 330 people and handles more than 70,000 deliveries monthly for both domestic and international clients. Its modern fleet and comprehensive range of services—including air, road, and sea freight, customs clearance, and e-commerce logistics—make it an indispensable partner for businesses seeking reliable delivery solutions. By tailoring logistics services to meet client needs, Sprint supports local businesses while boosting Botswana’s competitiveness in the global trade arena.

 

The company’s remarkable achievements have been celebrated through numerous accolades, such as awards at the Women in Business Awards Botswana, the Diamond Prize for Excellence by PMR Africa, and the Grant Thornton Private Business Growth Awards. These honors not only spotlight Sprint’s success but also underscore the vital role of women in advancing Botswana’s economic and social development.

 

Operating in over 42 towns and cities across Botswana, Sprint Couriers has extended its reach to even the most remote areas. Its acquisition of Aramex Botswana in 2018 further expanded its footprint, enabling it to serve over 240 countries under the Sprint Global Express brand. This strategic growth aligns seamlessly with Botswana’s Vision 2036, which aims to establish a diversified, export-led economy, and supports the United Nations Sustainable Development Goals (SDGs) by fostering inclusion and sustainable empowerment.

 

So why don’t we tell stories like these more often? Sprint Couriers’ achievements and impact resonate with national goals, illustrating how local enterprises can drive economic progress while addressing global challenges. By supporting key industries such as mining, pharmaceuticals, and financial services, Sprint Couriers demonstrates how citizen-owned businesses can contribute meaningfully to Botswana’s development and competitiveness on the global stage.

 

As Botswana continues its journey toward a more diversified economy—where non-mining sectors now account for nearly 50 percent of GDP, according to the World Bank—companies like Sprint Couriers are pivotal. They facilitate trade, support small businesses, and drive innovation, all while reinforcing the country’s adaptability in an increasingly competitive global market.

 

The success of Sprint Couriers underscores the transformative power of local entrepreneurship. It demonstrates how homegrown businesses can achieve global competitiveness while fostering national development. As Botswana advances toward inclusive economic growth, Sprint Couriers stands as a shining example of how local enterprises can shape a sustainable and prosperous future.

Tags: Michelle GebrielPinkie SetlalekgosiSprint Couriers

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