GETBUCKS rebrands to FIRSTCRED
• Revolutionises financial inclusion to the marginalised
Well-known Botswana micro-finance institution GetBucks has rebranded to FirstCred Limited.
This follows a change in ownership and subsequent changes to senior and executive leadership this past year. Headed by former Botswana Stock Exchange executive, Dudu Garekwe, the new company, FirstCred Limited is set to revolutionise financial access for the unbanked.
“FirstCred Limited is set to challenge the current status quo by marrying innovative fintech solutions with a personalised relationship with our clients,” commented Garekwe.
The Company currently offers payroll and online lending products to government and parastatal employees, as well as to private individuals and plans on bringing additional banking related products and services to the market over time.
“FirstCred will be differentiated with quick decisions on pay-outs, professional and friendly staff who cares and understands our clients’ needs and professional and ethical service delivery. It’s like private banking for everyone,” revealed Garekwe.
Garekwe, a qualified accountant and banker with extensive local and international experience, stressed the importance for sound governance and ethical lending principles as the foundation for sustainability.
“There are huge opportunities in bringing financial access to the underserved and unbanked, not only in Botswana, but across the sub-continent. But it has to be done responsibly. Our first objective as new management was to ensure that all corporate governance protocols and procedures were aligned and effective. This is something that starts at the top, and I am very encouraged by how well our new values are being embraced,” she said.
The Group’s mission is to “bring positive change into people’s lives by using innovative technology to provide customer focused and forward-looking financial products and services that promote economic inclusion and suitability.”
It has strong backing from its new owner, multinational private equity group MHMK Holdings, which holds interests in Mauritius, South Africa, Zimbabwe, and Swaziland. With the support of its parent company, FirstCred has high ambitions to evolve as a regional microfinance bank.
FirstCred staff played an instrumental role in formulating the Group’s values, a code by which all staff members live by on a day-to-day basis, which includes being consistently professional, being guided by moral integrity, and achieving better each day.
The infinity sign incorporated in the wordmark is representative of the infinite possibilities offered through responsible access to credit and the attention to detail FirstCred brings in terms of its product offering and service. This was inspired by the Company’s pay-off-line “Beyond,” encouraging its staff and clients to reach for greater goals.
The Company opted to retain the vibrance and energy of its predecessor in the orange colour of the logo, but balanced this with a blue colour palette associated with trust and royalty as well as a modern iconography more representative of the financial services sector.
FirstCred has branches in Gaborone, Francistown, Palapye, Kanye, Kasane, Gantsi, Maun and Molepolole. Some branches are currently undergoing rebranding renovations and will open in the new year.