The campaign stems from the insight that, globally, individuals are feeling more inspired and empowered to create positive change in all spheres of their lives and more so within their own financial well-being. The group says the self-empowerment movement happening with people taking control of their lives in different ways is really brought to life in this campaign.
Bifm CEO Neo Bogatsu says the group believes that there are many ways to achieving one’s happily ever after. “Everyone wants to gain financial freedom or financial independence. It starts with aligning one’s purpose with their life. While we all share similar beginnings, the point of difference occurs when we start earning money and how this affects our aspirations in life,” she notes adding that “we understand this, and we offer more than just investment options; we offer clients a team of experienced Bifm Pathfinders with one goal in mind- Making dreams come true”. A Bifm Pathfinder is a seasoned portfolio manager who develops and implements investment strategies for the benefit of its investors and therefore developing solutions which help one meet their investment goals’’.
Clients can access investment expertise through Bifm Unit Trust Funds. Whether it’s a portion of land, a business venture, travelling around the world, or even tuition fees for your kids. The possibilities are endless. “What is exciting about the campaign in ‘Finding a path to your happily ever after’ is that it is deeply rooted in the firm’s clients, employees, and history. It is refreshing, compelling and strikes an emotive chord,” Bogatsu says adding that “prospective clients can now apply for a Unit Trust from the comfort of their home or office through Bifm’s digital platform; Bifm Smart Invest. It is quick, secure, and convenient. Visit www.bifm.co.bw, for more information. It’s time to kickstart your investment journey with Bifm.”