“From our spoken word poetry to our dance, our myriad of cultures and languages, cuisines and passions, we are Africans building a better Africa” – such is Letshego’s expressive view on Africa, today proudly articulated and brought to life in Botswana, and spurred by the agile introduction of the brand’s digital platforms to boost customer access and experience.
Letshego has chosen its home, Botswana, and a budding key market, Nigeria, as the first two countries in which the ‘LetsGo digital’ will be rolled out. Through LetsGo, Batswana have the power to be and the power to do, beginning with Government employees and civil servants under the brand’s established deduction from source model. Through the LetsGo App (Android launched / iOS to follow), Letshego customers have access to simple financial beyond banking services on the Go, to enhance their lifestyles.
This narrative and the richness of the Group’s regional footprint in Africa are expertly narrated in the proudly African television campaign that kicks off on Botswana TV screens on 24 June 2021. The campaign is the work of renowned Nigerian music video director, Sesan Ogunro, with representation from creatives across each of Letshego’s markets, including Botswana, to immortalise key iconic scenes and elements of Botswana’s landscape.
Andrew Fening Okai, Letshego’s Group Chief Executive said, “Having just celebrated Africa Day, and as we navigate our way through the ongoing pandemic, there is no better time for us than now to truly encourage our fellow citizens of Africa to work together in overcoming our challenges, and Rise Up! As Letshego progresses in digitising its strategy and platforms to increase access for more individuals and small businesses across Africa, our objective is to unlock the potential of ‘digital power’. Digital is no longer a revolution; digital is life!”
LetsGO solutions enable Letshego customers to achieve their aspirations, empowering a progressive generation of cultural change in this new normal. With simple digital financial and beyond banking solutions that are tailored to support life goals and help improve the lives of our customers, bringing tangible spin-off benefits for our local communities, Letshego remains resolute in changing the landscape of inclusive financial services in Africa. LetsGo gives customers Digital Power through an omni-channel digital experience with Letshego continuing its journey in evolving its LetsGO platform and products to further catalyse its Strategic Transformation.
Initially the LetsGO platform – accessible via mobile phone and web – will unlock digital access to account information, loans and top-ups for existing and new deduction at source customers in Botswana and Nigeria. The Group’s remaining 9 markets will enjoy the same digital platform benefits by the end of this year. With brand’s phased rollout of increasing depth in capability, access and products, ‘LetsGo’ is set to catapult Letshego towards its vision to become a world-class retail financial institution, improving the lives of customers across sub-Saharan Africa.
Letshego Botswana CEO, Fergus Ferguson added, “True to its purpose, Letshego improves lives through simple, appropriate and affordable solutions that are inclusive by nature. As we build on this further, soon all Batswana, and Letshego customers across the breadth of Africa footprint, will also have this digital power, indeed with growing and expanding capabilities to enjoy in the palms of their hands. We say Lets Go, because Africa’s digital future is here – let’s seize the opportunity for our collective growth and prosperity.”
