As mentioned in Part 1, place brand development is a huge mission. And trust me, you need patience and a...

Place branding is a 21st Century phenomenon that has been enthusiastically embraced mostly by cities and high-income countries. Developing a...

Brand communication is a funnel that transmits messages through carefully selected channels or communication vehicles. Brands need exposure, otherwise they...

Yep! Places can be branded in the same way that you can brand yourself. Branding is creating an image for...

We have product brands, sports brands, place brands, as well as personal brands. But what is a brand? Well, no...