As part of the bank’s commitment to supporting the local art and creative sector, Absa Bank Botswana has announced that it is the lead sponsor of the upcoming Gaborone International Music (GIMC) Jazz festival.
The sponsorship valued at P300 000, aims to drive positive change and impact in the arts and culture sector. “As a bank, we are constantly seeking new ways to enhance our contributions towards our communities. At Absa Bank Botswana Limited we are thrilled about the opportunity to support the local arts and creative sector. We acknowledge the value of the sector, its overall impact on our society and expanding economy.” Said Krishnan Menon, Acting Managing Director, Absa Bank Botswana
The Bank’s strategy is founded on shared value to use its expertise and core competencies to promote societal and economic change. As a corporate entity, the Bank says it is in a strong position to connect big dreamers, ideas, and resources to address local challenges by acting as a catalyst and an active force for good in the communities it operates.
Over the years, Absa Bank Botswana has supported the art and creative sector. This includes a partnership with Kuru Dance Festival, the Maitisong theater which was contracted to do a drama series focusing on Africanacity, and the Jazzspel festival which was a program established to develop young talent by providing them with professional support and guidance as well as a platform to perform to the public. Founded in 2014, GIMC is an annual festival that showcases local, regional, and international artists in a bouquet of various genres of arts predominantly musical shows, comedy, and poetry. In 2015, the Association of African festivals based in London rated GIMC the 7th biggest Music and Culture festival in Africa.
“Through this partnership, we have the chance to demonstrate our unwavering dedication to the arts and creative sector and to foster the growth of the local talent and skill base. Absa Bank Botswana remains committed to providing support to the local creative arts industry and helping them find ways to get things done,” concluded Menon.