The legend goes that it was an apple falling on Isaac Newton’s head that gave him the grand idea that he is now most known for. However, for Amantle Moahi, establishing a disruptive and forward-thinking digital economy enterprise was part apple and part gumption. Recognising the general economic losses at national and grassroots levels due to the problem of slow, manual processes when purchasing digital services in Botswana, and seeking to promote Botswana’s local web domain over the international ‘.com’, Moahi’s vision to strengthen the country’s digital identity through establishing Webmart launched her beyond all gravitational pull.
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