Fairground Holdings said it is in the process of implementating its 2025-2030 Strategy, a comprehensive roadmap designed to drive business growth, ensure sustainability, and strengthen stakeholder relationships over the next five years. The strategy was unveiled at a company-wide event held over the weekend and is built on four key pillars: Financial, Stakeholder, Internal Processes, and People.
During the strategy rollout session, Fairground Holdings’ Chief Executive Officer, Gorata Gabaraane, emphasized the importance of alignment across all business units. “This strategy is a roadmap for our future. It reflects our commitment to financial sustainability, operational excellence, and exceptional stakeholder engagement. Our starting point to achieve our goals will be leveraging technology, forming strategic partnerships, and prioritizing customer experience, thereby positioning Fairground Holdings as a market leader in Meetings, Incentives, Conferences, and Exhibitions,” she said.
The Four Pillars of the Strategy
- Financial Priorities
The primary goal is to ensure the organization’s long-term financial health. This will be achieved through consistent growth strategies, prudent financial management, and targeted investments aimed at achieving sustainability. - Stakeholder Engagement
Recognizing that customers are at the heart of everything the company does, Fairground Holdings will focus on providing exceptional customer experiences and strengthening its brand. The company is also expanding its network through strategic partnerships and alliances, enabling it to tap into new markets and enhance its service offerings. - Internal Processes
Continuous improvement of internal processes is essential to maintaining operational efficiency and effectiveness. By streamlining operations, Fairground Holdings aims to respond faster to market demands and customer needs. Embracing new technologies will be a key driver in transforming operations, optimizing performance, and staying ahead of market trends. - People
Fairground Holdings views its employees as its most valuable asset. The company is committed to investing in its growth, providing development opportunities, and fostering an inclusive, supportive workplace that attracts and retains top talent.
Commitment to Employees
Fairground Holdings’ Human Resources Manager, Tshepo Kgari, emphasized the organization’s commitment to its people. “Our employees are the heart of our business. This strategy strongly emphasizes employee development, ensuring we equip our teams with the right skills, tools, and environment to succeed. By investing in talent and fostering a culture of inclusivity and innovation, we are securing the future of Fairground Holdings,” she said.
The rollout session provided employees with an opportunity to engage with the leadership team, understand the company’s vision, and align their efforts with the strategic priorities. “We are confident that this strategic direction will drive sustainable growth, strengthen our market position, and create long-term value for all stakeholders,” Kgari added.
The launch of the 2025-2030 Strategy marks the beginning of a new chapter for Fairground Holdings. As the business embarks on this ambitious journey, the leadership team believes that these strategic priorities will pave the way for continued success, positioning the company to meet and exceed expectations for years to come.
“Fairground Holdings remains dedicated to its mission of delivering high-quality services to its clients while fostering a supportive, innovative, and sustainable workplace for its employees,” concluded Gabaraane.
