- Letshego Botswana partners with the Department of Broadcasting Services (DBS) and Horizon Media through a P3 million sponsorship for the renowned “The Eye” programme
- Commitment to benefit local content production industry and grow Micro and Small Entrepreneurs (MSEs) in the Arts Recreation and Entertainment space
- Engagement to also feature 26-episode LetsGo Financial Wellness series on Btv 2 to educate Batswana on financial literacy and money management.
Committed to championing its inclusive finance and financial literacy ambition whilst supporting local industries, Letshego Botswana has entered a strategic partnership with the Department of Broadcasting Services (DBS) and Horizon Media.
The trifecta agreement sees a two-pronged arrangement in which Letshego sponsored Botswana Television’s (Btv) “The Eye” programme for P3 million, the first sponsorship deal of this kind at Btv. Over the year, Letshego Botswana will develop and record 52 episodes of The Eye which will be aired on Botswana Television News Channel’s evening prime time slot on a weekly basis. The second key driver of the partnership will see the introduction of the 26-episode LetsGo Financial Wellness series on Btv 1 to educate Batswana on financial literacy and money management, in line with Letshego Botswana’s desire to ensure financial education and solutions are accessible, inclusive, and practical.
The partnership will see a deliberate push to grow Micro and Small Entrepreneurs (MSEs), a core beneficiary of Letshego Botswana’s services and integral to the production value chain of The Eye. This allows for meaningful support of the wider Arts, Recreation and Entertainment industry through the development of each of the 52 weekly episodes, indeed indirectly then also contributing to job creation for the many youth employed by content creator businesses, from actors and actresses to costume designers, lighting and stage crews, and other technical support teams. The intention is to deliver impact and create shared value through aligned ambition.
Letshego Botswana’s Chief Executive Officer, Kgotso Bannalotlhe said, “We are excited about our partnership with Btv as it will deliver lasting value to communities in Botswana in line with our purpose to Improve Lives of Batswana. This dedicated sponsorship aims to provide unique opportunities for growing Botswana’s Micro and Small Entrepreneurs (MSEs) in the arts, recreation and entertainment industry. Importantly, the partnership will also be featuring a financial literacy programme to enable more Batswana to grow financial knowledge and prudent ways to manage their finances and generate wealth for their families and communities.”
The programme will also feature 26 LetsGo Financial Wellness episodes on Btv 1, working to teach Batswana various financial skills, including personal financial management, budgeting, and investing. Recognising that financial wellness is in fact paramount to general health and wellbeing, LetsGo Financial Wellness will serve as a vehicle to educate members of the public and communities on prudent ways to utilise their hard-earned funds for productive purposes such as housing, education, healthcare or starting a small business or a side hustle to gain additional income and progress their dreams.
Letshego’s Group Chief Executive, Aupa Monyatsi said, “This strategic partnership comes at a welcome time as we journey through our Digital Transformation Strategy. This seeks to deliver diversified products and solutions that Improve Lives for Batswana and provide a differentiated social impact. The LetsGo Financial Wellness programme aims to help more people to become financially empowered, be informed and armed with a better understanding of how they spend their money, make wiser financial decisions, and have access to resources to help them reach their goals. Btv and Horizon Media are perfect partners as they provide an unmatched platform to reach and deliver a positive and lasting social impact to Batswana from all walks of life.”
The Eye is Botswana Television’s longest running current affairs programme, having run for 22 years on-air to date, and with a wide demographic of national viewership. Hosted by charismatic Omphile Sehurutshe, the programme has a reputation for high standards of investigative journalism, covering political events and important and emerging issues of national interest and economic growth sectors such as Housing, Healthcare, Education, Utilities, and more. In enhancing the calibre of content even further, Letshego Botswana will collaborate with Horizon Guide Media, a local youth citizen-owned company which has been appointed by DBSS, to produce for the show in partnership with local producers and film experts.