Old Mutual has strengthened its standing in the 2023 Top 100 Brands rankings, securing the title of the Strongest Insurance Brand globally with a Brand Strength Score of 89/100, marking a 3-point increase from 2022.
Brand Finance, the renowned brand valuation consultancy, employs a globally recognized ranking methodology that evaluates brands against thousands of leading companies worldwide. The report assesses brand strength through an extensive range of metrics, including marketing investment, stakeholder equity, and business performance.
Commenting on this significant accomplishment, Gerald Randall, CEO of Old Mutual Botswana Group, emphasized the trust that Old Mutual has cultivated over the years with its customers in Botswana as well as across Africa. Acknowledging the immense trust placed in the company by its customers, Randall stated that every action taken by Old Mutual is rooted in their promise and vision: To be the preferred choice for customers, and to nurture, expand, and safeguard their prosperity. Market research conducted by Brand Finance has also revealed that Old Mutual is one of the strongest brands in terms of supporting communities and society at large.
Old Mutual has reaffirmed its commitment to sustainability as a fundamental aspect of its business strategy. Randall elaborated, “This commitment is exemplified by several key initiatives we have undertaken, including investing R146 billion in the green economy, contributing over R400 million to the SMME sector, allocating R53 million to humanitarian and disaster relief efforts, and implementing financial education programs that have reached more than 36 million individuals across the continent.” Moreover, Old Mutual is among the few companies in Africa to join the United Nations-convened Net Zero movement, an initiative led by institutional investors committed to transitioning their investment portfolios to achieve net-zero greenhouse gas emissions by 2050.
Despite the challenging operational landscape faced by the integrated pan-African financial services group, Old Mutual has demonstrated resilience and generated value for its stakeholders through various strategic endeavours. Randall asserted, “Even in the current difficult operating environment, we will uphold our commitments to stakeholders and continue to develop comprehensive customer solutions, solidifying our brand as one that is innovative, sustainable, and dedicated to creating value for stakeholders.”
With its unwavering brand strength, Old Mutual is well-positioned for success as it prepares to introduce more innovative offerings, cementing its status as a leading financial services brand in Africa.