When the current executive committee of the Botswana Tennis Association (BTA) took charge a few years ago (in 2023, to be precise), one of their boldest goals was to make Botswana a recognised name in global tennis. Back then, international tournaments on local soil were rare and small in scale. But today, that picture has changed dramatically.
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Under the leadership of BTA president Oaitse Thipe, Botswana now hosts close to 10 weeks of international tennis competitions every year. From the Davis Cup to junior international events, the country has quietly become a hub of global tennis activity.
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โWe had a clear vision,โ Thipe told this publication in an interview. “When we assumed leadership, Botswana was hosting very few international events. But we wanted to change that. We wanted to bring the world to our courts โ not just for sport, but to build something much bigger.โ
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That โsomething biggerโ is starting to take shape. The Davis Cup Africa Group V tournament, set for July 23โ26 in Gaborone, is just one example. This prestigious team event will see nations battling it out not only for pride but also for promotion to a higher tier of the global tennis structure.
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But for Thipe, itโs not just about the action on the court.
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โThis tournament alone will bring in over 80 local workers,โ he said. โFrom logistics and hospitality to technical support and admin, itโs a full ecosystem. We estimate the event will inject around P3 million into the local economy. Thatโs money going to hotels, food services, transport operators, and small businesses. Itโs direct impact.โ
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From Courts to Communities
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For Thipe and his team, the real victory lies beyond trophies and medals. Itโs in the lives changed, the jobs created, and the inspiration sparked among Botswanaโs youth.
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โLook, tennis may not be the biggest sport in the country, but we are showing it has the power to transform lives,โ he said. โEvery time we host an international tournament, we open doors for our young people โ not just to dream of becoming athletes, but to be part of a bigger machine that includes event management, media, coaching, and business.โ
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Indeed, the ripple effect of hosting international competitions is being felt in unexpected places. The increased foot traffic supports local restaurants, taxi drivers, and informal traders. Volunteers who work at the events gain experience that can launch careers. And for aspiring tennis players, itโs a front-row seat to a world they might have only seen on TV.
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Rallying the Sponsors
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Still, turning vision into reality hasnโt been easy. While BTA has made major strides, Thipe is quick to point out that success depends on strong partnerships, especially with sponsors.
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โHosting events of this size is expensive,โ he said. โYes, we are doing the groundwork, but we need support โ financial, logistical, and moral. Right now, we are calling on corporates, parastatals, and individuals to come on board, especially for the Davis Cup.โ
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He explained that critical areas like accommodation, transport, branding, and volunteer support are still underfunded. โWeโre not asking for handouts,โ he said. โWeโre offering a real opportunity. Your brand can be seen across Africa and beyond. This is an investment in Botswanaโs image, our youth, and our economy.โ
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Thipe believes that supporting tennis is not just corporate social responsibility โ itโs smart business.
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โSports tourism is growing. People travel with teams, families, and officials. They spend money. They talk about their experiences. Botswana must be part of that global conversation,โ he said.
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A Tennis Calendar That Means Business
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Beyond the Davis Cup, Botswana is gearing up to host several other international tournaments in the coming months. These include the ITF World Tennis Tour Junior events such as the J30 and J60, where young players from across the globe compete for world rankings.
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โThese events are just as important,โ Thipe said. โThey might not have the same spotlight as the Davis Cup, but they develop future stars โ and they keep the economic benefits flowing.โ
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With more events on the horizon, BTA is now working on building long-term capacity. That includes improving facilities, training more local coaches and officials, and lobbying for government support.
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โWeโre not stopping here,โ Thipe said. โWeโre building something sustainable. Hosting international competitions in Botswana is no longer a dream โ itโs a growing reality.โ
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A Shared Responsibility
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For all the progress, Thipe believes the future of tennis โ and sport in general โ cannot rest on the shoulders of BTA alone.
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โThis is a national project,โ he said. โWe need everyone. The private sector. Government. Media. Communities. If we all buy into the vision, we can make Botswana a respected sporting nation.โ
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He paused, then added, โLetโs work together โ for sport, for youth, and for our economy. The Davis Cup is just the beginning.โ