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Home Columns Strategy Acuitatis

The positive trigger effects in creating experiences

Gomolemo Manake by Gomolemo Manake
February 14, 2023
in Strategy Acuitatis
Reading Time: 2 mins read
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The positive trigger effects in creating experiences
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The field of psychology qualifies the trigger effect as any stimulus be it smell, sound, or sight that can trigger any feelings of trauma.

On the  inverse, the positive trigger effect   yields    an avalanche of optimistic moments and episodes. It can therefore    encourage different facets of life in creating more pleasurable  experiences,  including in business. Employees, customers and various stakeholders of a business entity then become the focal point in   ensuring that  all interactions  generate   positive outcomes.

It is   with almost certainty that businesses and even non-profit  organisations that  yearn for absolute positive trigger effects  yield higher rates of  customer, employee and supplier retention. Vacuums and spasms that may prevent an easy flow of this effect ought to be avoided at all costs as one simple occurrence can open up floodgates.

Here is what I have observed, my assumption is that you are already familiar with the concept of “cherry picking”  from my previous articles  or from any source . In a nutshell,   by nature, human beings  want different things from various sources. My argument however is that this  may not be  human nature  after all   but some form of   conditioned reflex,  it is not always possible  for one thing to possess  everything .  Businesses also struggle to cater for different needs of customers.  If service providers are  able to meet all the needs of their customers, then there would be no reason to  cherry pick .

Although I agree that products, pricing or placement  capabilities of any business are limited to its internal resources and capabilities,  the problem becomes more pronounced when a   business becomes more of an outlier and does not meet certain standards in product or service quality, or even pricing. A  business can adopt a pricing strategy as a way of enhancing its  competitive advantage  but compromises on  the quality of the product or its distribution to keep costs down.

With 4IR  taking center stage, where digitalisation ,machine learning and AI are   now a priority in most  businesses,  human capital and talent   can be of a  lesser priority. The outcome  then becomes  low staff morale, resistance to change , the main victim is usually the customer,  the customer walks,  business suffers serious financial implications and the story ends. It is a delicate balancing act, there has to be an equilibrium, everything  is  a priority in business, if the other end of the equation is compromised, strategic and tactical priorities will  not be achieved.

So really in the final analysis, there should be concerted efforts in any business, all   stakeholders need  to embrace and ignite the positive trigger effect in all moments. In our interactions, be it personal, business or professional we simply need to create positive outcomes. Then  we stand  in good  stead to operate more profitable businesses with happy customers ,  employees and maximize   shareholder returns. It all begins with always striving to create positive trigger effects.

We must always remember, customers are people who deserve to be treated with passion, care and absolute dignity. Similarly, employee is just a technical word but in essence, these are human beings with minds, souls and feelings, shareholders alike.  Organisations need to  take care of the employees, employees in return  will  keep customers coming back and profitability improves.  Positive  triggers ought to be  created all around, however, it must never be forgotten that at the end of the day, a business or organisations have objectives that need to be met. Everything has to work together  and synchronize  for the achievement of such objectives.


Let’s interact:

e-mail: gomolemo.manake@icloud.com

LinkedIn: Gomolemo Kololo Manake

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