Nothing Esoteric: Organisations that Listen will Always Win
Earnestly thinking aloud, human beings' existence pivots around science and religion. With regard to religion, the debate will not stop....
The Hofstede Factor in strategy, to organisational culture and all his cousins.
The famous phrase by a legendary management consultant Peter Drucker, “Culture eats strategy for breakfast,” remains a common denominator in...
The positive trigger effects in creating experiences
The field of psychology qualifies the trigger effect as any stimulus be it smell, sound, or sight that can trigger...
Pricing: A Must-Have Conversation between Bankers and their Clients
One of the most topical issues in banking is pricing. A lot of debating between banks and their clients or...
Cherry picking in banking
Imagine a bowl of cherries within reach, yet not possible to have it; cherries very delectable that you can't resist...
That thing called magic branding
In the realm of marketing, differentiation remains a very important currency and manifests in many dimensions such as product differentiation,...
Congratulations, bankers! We are in 2030
Veraciously speaking, sometimes when you share your thoughts prompted by your observation and research findings on changes in a specific...
“The customer’s perception, the banker’s reality” fortunately or unfortunately
Researchers and practitioners in CX envisage that in 2022 and even beyond; aspects such as the omnichannel customer experience, advanced...
What matters most: The customer’s experience
Modern-day great thinkers in marketing postulate that brand implements, although important, are just the tip of an iceberg. The real...
The Relationship Manager’s Protocol
Strategy is one of those exciting and fascinating things in the business world and in life in general. Occasionally, I ...
