Botswana Conxt today announced that it will co-host MAGIC Johannesburg 2026, a creator-focused conference bringing together creators, media leaders, entrepreneurs, and industry professionals to explore personal branding, community branding, intellectual property ownership, and the future of the global creator economy.
The hybrid conference will take place in Johannesburg, South Africa, from October 25 through October 27, 2026.
The conference will bring together speakers and participating organizations representing companies and platforms including Universal Admedia, Accera Conxt, and other creator-focused companies and organizations from the United States, Europe,
Africa, and the global African diaspora.A central goal of the event is to create meaningful cross-border relationships between creators in Southern Africa. MAGIC Johannesburg 2026 aims to bring 100 creators from Botswana together with 100 creators from South Africa, creating opportunities for in-person networking, collaboration, learning, and long-term business and creative relationships.
“Creators are increasingly building more than audiences. They are building personal brands, communities, businesses, and intellectual property,” said Nii Addo, Managing Director of Botswana Conxt. “Understanding how these elements connect is essential.
MAGIC Johannesburg 2026 will help creators think more intentionally about what they are building, what they own, and how they can create sustainable value from their work.”
1Universal Admedia
One World Trade Center
285 Fulton – Floor 85 New York, NY 10006, USA
info@universaladmedia.com | +1 917 664 9111
The three-day conference will explore conversations around:
Personal branding and brand development
Community branding and audience ownership
Intellectual property and creator ownership
Building sustainable creator-led businesses
Media and technology
Content creation and distribution
Cross-border collaboration
The role of African and diaspora creators in the global creator economy
Through its hybrid format, MAGIC Johannesburg 2026 will also extend the conversation
beyond Johannesburg, connecting participants and audiences across Africa and internationally.
The event represents a growing effort to strengthen creative and business connections between Botswana, South Africa, the African continent, the United States, Europe,
and the global African diaspora.
