Orange Botswana has committed P1 million in sponsorship towards the upcoming FNB Botswana Golden Grand Prix, reinforcing its position as a key driver of sports development in the country.
The World Athletics Continental Tour (Bronze Status) event is set for 26 April 2026 at the National Stadium and is expected to attract over 25,000 spectators, with global television coverage reaching more than 150 countries.
The sponsorship comes at a critical time for the meet, which continues to grow in stature on the international athletics calendar, drawing elite athletes and placing Botswana firmly on the global sporting map.
Orange Botswana Public Relations and Communication Manager Tebogo Nadisah said the
company’s investment is rooted in a long-term vision to elevate sport in Botswana and prepare
local athletes for international competition.
“Orange Botswana believes it is important to support initiatives such as the FNB Botswana Golden Grand Prix because they contribute meaningfully to the development of sport in our country. These platforms not only put Botswana on the map but also serve as critical preparation for our athletes as they compete on bigger stages such as the Olympics,” she said.
Nadisah added that the sponsorship aligns with the company’s broader philosophy of championing high performance and national pride.
“As a brand, we believe in excellence. That belief drives our continued passion for the development of sport in Botswana. Supporting events of this magnitude is part of our commitment to nurturing talent and creating opportunities for Batswana athletes to compete and succeed at the highest level,” she said.
Orange Botswana has maintained a strong footprint in the local sports ecosystem, having sponsored the FNB Botswana Golden Grand Prix in previous years and continuing to expand its portfolio with major properties such as the Orange FA Cup.
The FNB Botswana Golden Grand Prix is expected to feature top-tier international and local athletes.
With athletics gaining momentum in Botswana, the sponsorship is set to enhance the event’s
delivery while strengthening Orange Botswana’s positioning as a brand invested in national
progress through sport.
