Westlife Insurance Botswana has announced the Board approval and launch of its 5 year strategic Plan, positioning the company as a diversified, digitally-enabled and customer-centric life insurer. The 2025 audited Annual Financial Statements reflect a profit of P11 million. Further demonstrating the financial resilience needed to sustain and fund the strategy ahead. This result was achieved against a challenging macroeconomic backdrop of contracting GDP, reduced consumer spending and increased policy lapse risks, and is a direct outcome of disciplined cost management, prudent underwriting and focused leadership.
Westlife’s 2025 financial results have been prepared under IFRS 17, completing a full transition from IFRS 4 in compliance with BAOA requirements. This reinforces the company’s standing as a credible, transparent and governance compliant institution.
The company’s new Vision, “to lead every generation as a resilient, trusted and customer empowered insurer”, signals a deliberate shift from incremental positioning to market leadership grounded in substance. Its core values of Resilience, Agility, Collaboration, Trust, Integrity, Excellence and Innovation provide the cultural framework within which the strategy will be executed. Their new tag line, Happy About Life, captures the sense of security, optimism and ease Westlife seeks to deliver to every customer, partner and the wider community.
Their overarching theme of ‘Building Resilient Partnerships’extends beyond their distribution model to include regulators, NBFIRA, BAOA and other oversight bodies as strategic partners. Westlife’s commitment to compliance, sound governance and transparent reporting is not a regulatory obligation, but rather a statement of alignment with the broader national interest in a healthy, competitive insurance market.
The Board’s approval of our 5 year strategy is more than a planning milestone, it is a declaration of intent. Our P11 million profit, our IFRS 17 transition, and our new strategic identity are not coincidences. They are the outcomes of deliberate choices by a focused team and a committed Board. To every partner, regulator, broker and community: Westlife is ready, and building resilient partnerships are how we will grow, together,” said Chief Executive Officer Ms Kgomotso Ratlhaga.
