- Botswana becomes the seventh market in SSA to open a formal INEOS Grenadier sales and service site with more to follow as the brand grows
- The INEOS Grenadier is a rugged and uncompromising off-roader built from the ground up to meet the most extreme demands of customers
INEOS Automotive has signed an agreement with NMI as its official retail partner in Botswana.
The country joins South Africa, Kenya, Tanzania, Nigeria, Ghana, and Namibia in INEOS Automotive’s growing sales footprint in Sub-Saharan Africa. “Since the beginning our strategy has been to partner with people who understand their specific region and customers, and who appreciate being part of the exciting journey of bringing an all-new automotive brand to market,” says Tim Abbott, INEOS Automotive Head of Region South Africa and Sub-Saharan Africa.
“NMI has a keen understanding of Botswana’s unique off-road needs and they have a stellar reputation for customer service. They’re the perfect INEOS Automotive partner.” NMI is a well-respected automotive group in Botswana with brands such as Volkswagen passenger vehicles, Ford, Mazda, VW Commercial and Volvo in its stable.
Says Clement Matswagothata, NMI Country Manager: “INEOS Grenadier is built for a terrain like ours and we look forward to being part of this incredible new automotive brand. NMI has many years’ experience in the Botswana vehicle market, and we know this is the right product for our country.” The INEOS Grenadier has been extensively tested across sub-Saharan Africa, specifically in Botswana. This means the Grenadier is perfectly suited to tackling the challenges that the local terrain has to offer.
Over the next few months, NMI will be preparing its new INEOS Grenadier showroom in Gaborone. The first Grenadier demonstrator vehicles are expected in mid-July 2023 with the first customer deliveries later in the year. All servicing will be conducted in Gaborone, Francistown and Maun. But as the brand grows, so will its footprint across Botswana. The INEOS Grenadier was created to fulfil the vision of adventurer and INEOS Group Chairman, Sir Jim Ratcliffe, inspired by legendary working 4X4s. The Grenadier is a rugged and uncompromising off-roader designed to be a capable, durable and reliable working tool to conquer the world’s harshest environments.
The Grenadier in Botswana will be priced from approximately P1.1million (dependent on the Rand/Pula exchange rate). customers can build and order their vehicle online at https://www.ineosgrenadier.comFor any enquiries or assistance in Botswana, contact Clement on +267 365 6000 or Clement.Matswagothata@nmi.co.za
Built On Purpose
In 2017, INEOS Chairman Sir. Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4×4 engineered for modern-day compliance and reliability.
INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4×4 development and manufacturing. Combining the rugged British spirit with German engineering rigour, the Grenadier will be a truly uncompromising 4×4 built from the ground up. Engineered to overcome all conditions, it will provide best-in-class off-road capability, durability and reliability to those who depend on a vehicle as a working tool, wherever they are in the world.
Designed By Industry Experts With Class-Leading Technology
Fitted with an award winning 3-litre BMW engine, Carraro axles, Recaro seats, a ZF transmission and Magna engineering, the INEOS Grenadier was collective designed and built by the most elite industry leaders globally.
Inside you’ll find an exclusive infotainment control system with onboard navigation that seamlessly integrates with Apple CarPlay and Android Auto and updates automatically. No matter where the journey takes you, off-road adventures are enhanced by its Pathfinder Off-Road Navigation System. Prepare to experience the fiercest 4×4 SUV you’ve ever seen.
The Grenadier Is Always Tougher Than The Task
This 4×4 SUV was constructed on a ladder frame chasis featuring underride protection as well as solid beam axles. Coupled with its coil-spring suspension, the Grenadier is the epitome of balance and brawn. Its rugged look is just the tip of the iceberg; the INEOS Grenadier can comfortably tow a trailer, a boat or horse with ease.
Always keen to get the job done, the Grenadier offers electrical power takeoff as well as USB connectivity, while its responsive technology allows you to power your tools and equipment, making it the ultimate mobile workbench.
Turning A Vision Into Reality
Over a friendly pint at the Grenadier pub in London, car enthusiast and experienced adventurer Jim Ratcliffe, INEOS Chairman, identified a gap in the market for a stripped-back, utilitarian 4×4.
“This became our vision — to build a no-nonsense 4×4, engineered to overcome all conditions and withstand the daily punishment drivers need to put it through,” he said of the product later. “For those who depend on a vehicle as a hard-working tool, wherever they are in the world. We’re now turning that vision into a reality. “More than 200 of the world’s best engineers are deep into the task at hand, building the Grenadier from the ground up, with every decision based solely on utility. No design for design’s sake. Function over form, every step of the way. Built on purpose.”
