Sometimes, all it takes is someone to give you a leg up for you to see your future anew. Other times, however, you’ve just got to cast your net into the dark water’s depths and hope that your timing and efforts bring you the opportunity to rejoice. The year 2023 saw the first installment of the ‘Win a Moraka’ campaign by Absa Bank Botswana, and the country’s reception made a strong enough case for an encore. In 2024, however, the campaign has extra enticements certain to brighten many a person’s day.
The “Win a Car and More with Absa” campaign launch was a succinct and well-curated affair. All attention being on the quality of the financial industry player’s offering, and it is nothing short of exciting. Valeta Mthimkhulu, the Retail Director of Absa Botswana, expressed gratitude towards media partners and colleagues, further emphasising the crucial role media plays as a bridge connecting Absa to its customers and communities across the board.
Three words sum up Absa’s purpose: ‘Your Story Matters’, and this continues to serve as the driving force behind the bank’s initiatives. As Mthimkhulu stated, “Our current campaigns are not just promotions, but are stories of real people whose lives can be transformed.” This sentiment underscores Absa’s commitment to understanding and positively shaping the unique stories of its customers. The brand promise, ‘Your Story Matters,’ represents Absa’s dedication to making a meaningful difference in customers’ lives every day. Anyone looking to know what charges the heart of ‘Motswana wa sekei’ simply needs to lean on the numerous bovine-related proverbs for unparalleled wisdom.
There are two significant promotional campaigns that Absa Botswana is running between September 2024 and January 2025. ‘Win a Moraka’ offers customers the opportunity to participate and potentially win exciting livestock prizes. Two quarterly draws in September and December will see 2 customers winning a ram and 4 goats/sheep dependent on the availability of their choice in their dwelling area. The grand prize to be drawn in December comprises a Brahman bull and 4 mixed Tswana breed cows. To qualify for these draws, all customers have to do is steadily maintain a P2,500 minimum average balance in a savings or current account to earn a single chance at winning. Chances increase as per increments equating to the base average amount.
The second campaign calls on clients to use their cards frequently over 5 months to stand a chance to win P50,000 monthly. For every P500 swiped, tapped, or spent via an E-Commerce avenue, Absa Debit and Credit Card holders automatically log their bets in the race. Double the chance is offered to clients who only transact via Absa infrastructure – an important incentive for Absa’s Head of Retail Products, John D’Souza. The grand prize of the card usage campaign, a silver ISUZU twin-cab 4×4, was prominently displayed outside the bank’s Central Business District headquarters in Gaborone, adding to the excitement surrounding the activities.
Both Mthimkhulu and D’Souza expressed how the campaigns aim to engage customers and demonstrate Absa’s commitment to providing a personalised, empathetic, and customer-centric banking experience. With every story being given the chance to find its pivotal moment in the spotlight, the new year will definitely have a fortunate few walking on sunshine rather than sinking. The second installment also bodes well for the lifelong partnership in customers’ growth and successes that the bank is calling local clientele into.
