- Home-grown talent rises to the top
- Alfred aims to use strategic planning to facilitate growth
- PPC is dedicated to empowering Batswana
PPC Botswana’s newly appointed Country Sales Manager, Effort Cliff Alfred, is geared up to lead PPC to heights unimagined.
The Maun-born protégé has been working at PPC Botswana for four years. He began his journey as a Sales Consultant fresh from the University of Botswana where he obtained a Bachelor of Business Administration-Marketing. He grew from Sales Consultant to Regional Sales Manager leading to this promotion.
Under the role of Regional Sales Manager, Alfred facilitated the development and implementation of sales strategies that ensured they were aligned to consumer needs, managing key accounts and making sure there was customer and business strategy alignment. Cliff also maintained and generated targeted sales activities for healthy revenue and controlling sales expenses, to mention a few. His main areas of focus were stakeholder engagement, customer prioritisation and getting the sales team motivated to go the extra mile. It was through excelling at these roles that Alfred was able to ascend to the position of Country Sales Manager.
The sales guru is a strong believer in the empowerment of Small and Medium-sized businesses. This is why PPC’s dedication to continue growing the local SMMEs within the construction and manufacturing sectors resonates so deeply with him. His alignment to the vision and values that PPC subscribes to is a great source of motivation to him. The newly appointed Country Sales Manager has expressed his awe of PPC’s enduring legacy, heritage and footprint in Africa. “PPC Botswana is the first cement manufacturer to build a cement plant that has employed hundreds of our country-folk,” he remarked. “If that is not worthy of respect, I do not know what is.”
Alfred aims to continually seek new opportunities for growth and value creation. Furthermore, he believes that amalgamation of marketing strategies against company resources, coupled with diligent execution of the strategies, is key to growing PPC’s market share. Through consideration of market attributes such as overall demand and supply, competitive-cost curves, and past performances, Alfred hopes to discover and usher in a strengthened value proposition, more significant consumer relations and new market platforms.
PPC Botswana prides itself in the development of local talent. They are passionate about eradicating unemployment, providing opportunities for citizens, especially the youth and supporting citizen-owned businesses. Having companies like Rapha Shammah, Katlego Bricks and G.S Bricks etc. under their wings is a testament to their commitment to their core mandate.