Q: Can you give us an overview of Betway and its operations in Botswana?
A: Betway Botswana is an online sports and gaming betting company offering customers thrilling and engaging experiences. Currently operating in eight African countries, Botswana will be the brandโs ninth market. Licensed by the Botswana Gambling Authority, weโre set to launch in just a few weeks.
Our platform provides a proven track record in online gaming, supported by cutting-edge technology and a wide range of products across multiple platforms. Customers can look forward to bespoke, exciting, and informed betting experiences, complete with events, sponsorships, and ambassador-led promotions. Weโre putting the final touches on the platform to ensure a memorable launch for the Batswana audience.
Q: What are your immediate priorities as the newly appointed Country Manager for Betway Botswana?
A: My primary focus in this initial phase is the successful launch of our online platform, designed to meet the unique needs of Batswana. Itโs important to me that the platform not only meets high standards of functionality but also feels local, relevant, and welcoming to all users.
Building trust with the people of Botswana is equally crucial. I am committed to educating the public about safe and responsible betting practices while showcasing the exciting opportunities Betway offers. I want our customers to feel confident using our platform, knowing they are engaging in a secure, transparent, and enjoyable experience. Through open communication and continuous community engagement, I aim to establish a relationship rooted in trust, respect, and mutual benefit. Ultimately, Iโm working to lay a solid foundation for Betwayโs long-term success in Botswana.
Q: What inspired you to transition from a successful career in commercial banking to the online sports betting and gaming industry?
A: Betwayโs dedication to innovation and community engagement resonates deeply with me. With nearly 25 years in commercial banking, Iโve led digital transformations and developed customer-centric strategies that drive sustainable growth. I intend to leverage this experience at Betway to enhance our digital platforms, ensuring they are intuitive and engaging for users.
My commitment to social responsibility also aligns with Betwayโs values. I plan to lead initiatives that entertain while uplifting communitiesโcreating jobs, supporting local sports, and promoting responsible gaming. By combining my financial expertise with my passion for positive impact, I aim to guide Betway Botswana toward a future where business success and community well-being go hand in hand.
Q: How do you plan to leverage your extensive banking experience to drive Betwayโs growth in Botswana?
A: My 20+ years in financial services, banking, and retail have taught me the importance of aligning products with the unique needs of the market. At Betway, this approach will drive our strategy as we tailor our offerings to the Botswana market.
Iโve spent much of my career leading digital transformations and customer-focused initiatives, and I know that trust and transparency are the foundation of lasting customer relationships. These values will be deeply embedded in all aspects of Betwayโs operations, ensuring our products exceed customer expectations.
At Betway, weโll offer a diverse range of products catering to all customer segments, from first-time bettors to seasoned enthusiasts, with a focus on responsible gaming for those 21 and older. Weโre also committed to listening to customer feedback to continually refine our offerings. My goal is to ensure that Betway becomes a trusted, innovative, and responsible partner to our customers while contributing meaningfully to Botswanaโs development.
Q: With the local gambling industry still in its early stages, what unique opportunities and challenges do you see for Betway?
A: The sports betting industry in Botswana is poised for significant growth, with more global and local brands entering the market. The increasing dominance of mobile apps and online platforms will make sports betting more accessible to wider audiences. Additionally, the growth of social media and digital channels will enhance customer experiences and foster community engagement.
This growth presents opportunities to create jobs, increase awareness of global leagues, and invest in local sports. However, the biggest challenge will be market saturation, with many players entering the industry. A collaborative effort among competitors will be essential to uphold responsible gambling ethics and protect individuals under the age of 21.
Q: How does Betway plan to align its operations with the Gambling Authorityโs regulatory framework and ethical guidelines?
A: At Betway, compliance with regulatory standards is a top priority. We have robust systems in place to uphold principles of integrity, transparency, responsible gaming, and anti-money laundering.
In Botswana, weโve worked closely with the Gambling Authority to align with their regulatory framework and ethical guidelines. By adhering to these standards, we reaffirm our commitment to providing a safe, fair, and responsible gaming environment for all our customers.
Q: Betway has emphasised its commitment to Botswanaโs economic diversification. What are the specific contributions Betway will make?
A: We are already exploring ways to invest in local sports and development to uplift the industry. By supporting local athletes and improving infrastructure, we aim to elevate the sports industry, which, in turn, benefits us as well.
Last year, we announced four local beneficiaries who will receive support from our business profits. These athletes were honored during a local ceremony, and weโre excited to contribute to their careers and the broader development of sports in Botswana.
Q: As Betway expands its footprint across Africa, what makes Botswana a strategic market for the brand?
A: Batswana have shown their love for the brand by engaging with our products globally. Now, weโre bringing Betway closer to home, offering services in the local currency and tailoring our products to meet local preferences. Botswanaโs vibrant market and passion for sports make it an ideal addition to our growing African presence.
Q: How do you plan to position Betway as a leader in the local budding gambling industry?
A: Our strategy includes standout promotions, unique opportunities to win big, and showcasing the brandโs global appeal through sponsorships like the English Premier League. Locally, weโll invest in teams, partnerships, sponsorships, and corporate social responsibility initiatives. By continually enhancing the user experience and adapting to market trends, we aim to set the standard for responsible, exciting entertainment in Botswana.
