The Botswana Football Association (BFA) is leaving no stone unturned as the national football teams—the Mares and the Zebras—gear up for their historic return to the continental stage.
With both teams set to compete in the Africa Cup of Nations (AFCON), the association is working to secure sponsorships, government support, and optimal preparations.
For BFA President Oabile Tariq Babitseng, this milestone signifies more than just qualification—it embodies national pride and the future of Botswana football.
“This is a rare and exciting time for Botswana football,” Babitseng told The Business Weekly & Review in an exclusive interview.
“The Mares will make their second Women’s AFCON appearance in Morocco from July 5 to 26, while the Zebras will also return for their second AFCON tournament, scheduled for December 21, 2025, to January 18, 2026. We are determined to ensure they are fully prepared.”
Securing funding is the biggest hurdle, and the BFA is actively pursuing corporate sponsorships to support the teams’ preparations. Babitseng emphasised that while government support is crucial, sustainable football development requires broader financial backing.
“Football cannot thrive on government funding alone. We need businesses to see this as an investment in national pride, talent development, and brand visibility,” he said.
Botswana’s corporate sector has previously stepped up, with entities like FNB Botswana, Choppies, and Debswana investing in football. The BFA is now seeking additional partnerships to expand its support base.
“The exposure that comes with AFCON is invaluable for any corporate entity,” Babitseng noted.
“Sponsors will not only support the teams but also align their brands with a sport that unites millions.”
While private-sector funding is vital, government support remains essential, particularly in infrastructure, logistics, and national representation. The BFA is in talks with the Ministry of Sport and Arts to secure additional financial assistance.
“We understand the government’s financial constraints, which is why we are advocating for private-sector involvement. However, government support is still key, especially for public infrastructure,” Babitseng explained.
With AFCON approaching, the BFA has scheduled international training camps and friendly matches to ensure the teams are in peak condition.
“High-profile friendlies will provide our players with the exposure and competitive experience needed to perform at the highest level,” Babitseng stated.
Negotiations are underway with potential host countries and teams, with the BFA targeting strong African and international sides that can offer a higher level of competition than domestic matches.
Player welfare: A top priority
The BFA is committed to ensuring player welfare, including adequate allowances, bonuses, and proper facilities throughout preparations and tournaments.
“These players make sacrifices for the nation, and we owe it to them to take care of their needs,” Babitseng emphasised.
Understanding the importance of fan support, the BFA is collaborating with travel agencies to ensure smooth travel and hospitality for supporters traveling to Morocco.
“We are partnering with reputable travel agencies to coordinate seamless travel experiences for our supporters,” Babitseng revealed. “Our goal is to provide assistance where needed so fans can rally behind the Mares and Zebras without any challenges.”
A sustainable future beyond AFCON
While the immediate focus is AFCON, the BFA is also prioritising long-term sustainability. Babitseng outlined the association’s broader vision, which includes strengthening youth development structures, improving grassroots football, and investing in coaching education.
“AFCON qualification is a milestone, but we aim for consistent representation at major tournaments, which requires a solid foundation from youth programs to elite player development,” he stated.
A call for national support
As the Mares and Zebras prepare to compete against the continent’s best, Babitseng called on all Batswana to rally behind their teams.
“This journey is not just about the teams—it’s about the entire nation,” he declared. “We need everyone—fans, businesses, government, and football stakeholders—to come together and support this historic moment.”
With the right investments, strategic planning, and collective effort, Botswana’s dream of making a mark on the continental stage is within reach.
