Wednesday, February 8, 2023
  • About
  • Advertise
  • Privacy Policy
  • Cookie Policy
  • Contact
  • Subscribe
  • E-edition
  • Login
  • Register
  • Home
  • News
  • Economy
  • Columns
  • Companies & Markets
  • In Business With
  • Lifestyle
    • Motoring
  • Sports
    Limited Game Time Compels Seakanyeng to Quit UAE-Based Outfit 

    Limited Game Time Compels Seakanyeng to Quit UAE-Based Outfit 

    Debswana sponsors BFA’s National First Division League with P3.9m 

    Debswana sponsors BFA’s National First Division League with P3.9m 

    Ditlhokwe Tipped to Excel at Kaizer Chiefs

    Ditlhokwe Tipped to Excel at Kaizer Chiefs

    BCF Aims to Resuscitate Chess this Year

    BCF Aims to Resuscitate Chess this Year

    Tebogo’s Move to US on Hold

    “Don’t Panic,” Tebogo is advised as He Transits to Senior Level

    NSAs decry Absence of School Sports 

    NSAs decry Absence of School Sports 

    Trending Tags

    • Subscribe
    No Result
    View All Result
    • Home
    • News
    • Economy
    • Columns
    • Companies & Markets
    • In Business With
    • Lifestyle
      • Motoring
    • Sports
      Limited Game Time Compels Seakanyeng to Quit UAE-Based Outfit 

      Limited Game Time Compels Seakanyeng to Quit UAE-Based Outfit 

      Debswana sponsors BFA’s National First Division League with P3.9m 

      Debswana sponsors BFA’s National First Division League with P3.9m 

      Ditlhokwe Tipped to Excel at Kaizer Chiefs

      Ditlhokwe Tipped to Excel at Kaizer Chiefs

      BCF Aims to Resuscitate Chess this Year

      BCF Aims to Resuscitate Chess this Year

      Tebogo’s Move to US on Hold

      “Don’t Panic,” Tebogo is advised as He Transits to Senior Level

      NSAs decry Absence of School Sports 

      NSAs decry Absence of School Sports 

      Trending Tags

      • Subscribe
      No Result
      View All Result
      The Business Weekly & Review
      No Result
      View All Result
      Home Companies & Markets

      Cresta MD waxes CSR

      He says “Community Empowerment is Ground Zero for all Development - and an Expression of our Purpose and Cause”

      mm by Staff Writer
      October 7, 2021
      in Companies & Markets
      Reading Time: 3 mins read
      0
      Cresta MD waxes CSR
      Share on FacebookShare on Twitter

      The Head Office has alcohol sanitizers mounted on almost every wall including one just after the lift on the second floor; a reminder of the current reality which has shaken our world to the core; the tourism sector even more so. I could hear him share pleasantries just outside Cresta Marakanelo Limited (CML) boardroom where I await him for our interview.  This head office is the battle ground of sustainability of one of Botswana’s enduring brands. The hotel chain’s footprint is impressive and its standards have never been compromised in the height of the nation and indeed the globe’s worst economic crisis in recent memory. There is a lot to ask him, so much to explore given the cruel twist of fate Covid-19 blows have had on the local economy, global travel and reality the way we knew it.

      “In a crisis of this magnitude you are reminded of the basics. We exist to serve our people in our stakeholder universe in different forms. The first challenge was making sure we are here today but doors will still open tomorrow.” says Mokwena Morulane, CML Managing Director.

      “Our crisis and standard operating protocols were revised and brought up to date. We moved swiftly to provide some of our facilities such as Cresta Lodge and Cresta Marang to Government for quarantine purposes. Our stakeholders are wide and diverse and our own hardships could not hinder us from being a fabric of consciousness and rendering a helping hand in what was clearly a threat to our lives and socio-economic viability,” Morulane notes.

      He believes that making a difference despite hardships is a matter of principle and the brand aspiration of the CML strategy map. “The Government called for help and we offered ourselves… That is how we forge ahead as a people. That is what Cresta is about.”

      The hotel, tourism and hospitality chain has assisted less fortunate families by donating over 3,000 masks to Matlapana Primary School in Maun, Mahube Primary School in Francistown and Chobe Community Junior Secondary School in Kasane. Since the beginning of the outbreak, health experts have highlighted the significance of masks as barriers for preventing the spread of the COVID-19 virus. Cresta took this message to heart and has not hesitated to give back to the community. The Group is currently running a radio campaign where members of the community can nominate a school of their choice to receive masks every week. Beneficiary schools of this mask drive include Morwalela Primary School in Palapye, Lenchwe CJSS in Mochudi and Ramotswa School for the deaf.

      The conversation shifted to business, sustainability and viable strategies in consolidating the future in hard times. Asked about the recent acquisition of a property in Cape Town by sister company Cresta Hotels, Morulane highlights the importance of looking ahead.

      “With the rollout of vaccinations and roll back of lockdowns in some advanced economies like the US and the UK we are hopeful of an ease of travel in the short to medium term. Having strategic assets like the Cresta Grande Cape Town, in the peak of SA’s prime tourist destination, is premised on long-term aspirations.,” the Managing Director says.

      “At our flagship property, Cresta Mowana Safari Resort & Spa, we revamped the executive suites including the Presidential suite, premised on the same principle. We believe in tourism, Botswana’s unique offering and that international tourism will come back, he emphasizes.   Morulane believes that the future is promising and that the beloved hospitality industry will roar back to life.

      “The pandemic made us self-reflect. We have organic gardens at each of our hotels which supply our kitchens with rich natural food from our fertile soils. We planted over 500 trees in 2020 alone and hope to plant thousands more in years to come. Our environment is our future. How we take care of our land and our people echoes beyond the balance sheet. We have a green certified hotel in Cresta Maun, which is one with nature. As the crisis continues, we will be thinking of other value frontiers that will urge us to forge ahead to protect shareholder value,” Morulane concludes.

      Morulane made it clear that in the short to medium term the hotel chain will have more news to share with its customers and its diverse stakeholder universe.

      Tags: Cresta

      Navigation

      • Home
      • News
      • Economy
      • Columns
      • Companies & Markets
      • In Business With
      • Lifestyle
        • Motoring
      • Sports
      • Subscribe

      Recent News

      • February 3rd Edition
      • Import Ban on Veges Could be Lifted
      • The Net Tightens Around Van Niekerk
      • Fiercely Schiaparelli: All that Glitters and Roars 
      • Bassett’s Queen is a Class Act 

      Site

      • About
      • Advertise
      • Privacy Policy
      • Cookie Policy
      • Contact
      • Subscribe
      • E-edition

      © 2021 The Business Weekly & Review. All Rights Reserved.

      No Result
      View All Result
      • Home
      • News
      • Economy
      • Columns
      • Companies & Markets
      • In Business With
      • Lifestyle
        • Motoring
      • Sports
      • Subscribe

      © 2021 The Business Weekly & Review. All Rights Reserved.

      Welcome Back!

      Login to your account below

      Forgotten Password? Sign Up

      Create New Account!

      Fill the forms below to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
      Are you sure want to unlock this post?
      Unlock left : 0
      Are you sure want to cancel subscription?