The Botswana Investment and Trade Centre (BITC) has made significant strides in driving economic growth and diversifying Botswanaโs export portfolio through its Botswana Exporter Development Programme (BEDP).ย
Launched a decade ago and reformed in 2020, BEDP is designed to empower local businesses, equipping them to compete effectively in the global market. The programme offers a comprehensive pathway for companies to become export-ready, with a focus on industries such as textiles, garments, leather, chemicals, and services.
BEDP emphasises capacity building, compliance assistance, and fostering an export culture, with the ultimate goal of enhancing the competitiveness of Botswanaโs businesses and promoting local products in international markets.
BITC CEO Keletsositse Olebile highlighted BEDPโs impact, stating that it has played a pivotal role in shaping Botswanaโs export sector. โThrough diagnostic assessments, 117 companies have undergone targeted interventions to enhance their export readiness,โ said Olebile.ย
Participants have benefited from compliance assistance, organic certification, and capacity-building initiatives, preparing them to meet the demands of international markets.
Olebile also praised the programmeโs collaboration with the University of Botswana and other strategic partners, which has further strengthened its effectiveness. โOne of BEDPโs notable achievements is facilitating market access for local exporters,โ he added. Companies supported under the programme have successfully supplied products to major retailers such as Choppies, Square Mart, Sefalana, and Cash Bazaar, thereby expanding market reach and contributing to the national economy.
To remain relevant and responsive to evolving market dynamics, BEDP underwent a comprehensive evaluation in 2018 with support from the United Nations Development Programme (UNDP). The evaluation informed its relaunch in 2020, which introduced a renewed focus on creating an adaptive and diversified economy, aligning with Botswanaโs vision of becoming an export-led nation.
Looking ahead, BEDP has outlined ambitious plans to continue fostering export-oriented businesses. Initiatives include capacity building, promoting e-commerce, implementing quality management system certifications, and developing export marketing plans.
โBEDP envisions a future where local companies are not just export-ready but also thriving in international markets,โ said Olebile.
Businesses interested in participating in the programme can apply year-round by submitting detailed applications, including a cover letter, business profile, certificate of incorporation, and audited financial statements. Eligibility criteria ensure that only established entities committed to enhancing their export capabilities are selected.
Despite challenges such as a low industrial base, financial constraints, and non-tariff barriers, BEDP has implemented strategies to address these issues. โBy offering targeted support in awareness building, market diversification, and creating a favorable business environment, the programme aims to drive success even in the face of obstacles,โ noted Olebile.
โThrough strategic interventions, partnerships, and a forward-looking approach, we are shaping the future of Botswanaโs export sector,โ he concluded.
