In a need to make education more simplified and accessible through digitalisation, Mellissa Tafa co-founded Conexus. The company develops educational software to provide interactive learning materials at primary school and junior secondary school levels and has since collaborated with Orange Botswana to introduce Atlega, a mobile app that allows students to access information for preparatory tests in selected subjects like maths and science from their mobile phones. Through Conexus, Tafa has made it into the Africa’s Business Heroes Top 20, the initiative of the Jack Ma Foundation that directly supports talented and promising African entrepreneurs. She speaks with BABOLOKI MEEKWANE about this and more
Q: Congratulations on your ABH nomination. How did it come about?
A: The African Business Hero competition by the Jack Ma Foundation is an entrepreneurial prize competition that seeks to find founders and co-founders of companies that are making a great impact on the African continent. Applicants should be citizens of African origin with companies that primarily operate in Africa. Their business should have been in operation for a minimum of three years and should have generated revenue for at least three years.
Q: Take us through the nomination process.
A: To complete the application, applicants are required to be honest and to demonstrate their answers by providing evidence-based examples and details while at the same time being clear and concise. Throughout the process, applicants are encouraged to make their submissions well ahead of the deadline.
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