We are living in an age where connectivity is as essential as oxygen in the air that we breathe. The presence of technology could be likened to air, in fact.ย
However, much as in some towns, villages, cities and states, air quality is a cause for concern, so too is the case of access to technology. No demographic is more directly affected by the potentialities of impure or faulty access than the youth.ย
New research by Africa No Filter on the mechanics of influence among African youth alludes to a rather subversive trend that could itself shift how marketers, politicians, manufacturers, educators and entertainers tap into this demographic.ย
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