From humble beginnings in 2011, Orange Money was launched as a division within Orange Botswana, and today, 10 years later, commemorates being a leading independent mobile money solutions business in Botswana.
Today, Orange Money impacts many lives through direct customer support as well as indirect community impact and creation of shared value. It holds 30 percent of the mobile money market share in Botswana and continues to be a leader in its space through innovative solutions and services designed to empower Batswana. This is aligned to its core purpose of working to empower customers
Said Orange Money CEO, Seabelo Pilane, “Orange was the first to introduce mobile money services by rolling out Orange Money in 2011; the typical question on the market was whether it had a fighting chance, considering that mobile money services traditionally have limited success in markets that have a high banked population such as Botswana, however, we were silently confident and stood the course, today we are proud to say Orange Money is the leading mobile financial services provider in the country since its inception 10 years ago.”
The 10-year anniversary comes swiftly after more great news for the business and a true testament to its ambition and resolve, as Orange Money Botswana (Pty) Ltd, became an independent and stand-alone business, a 100 percent subsidiary of Orange Botswana. This decision followed Bank of Botswana’s implementation of regulation on Electronic Payment Services under which the Orange Money service falls. The transformation is indeed yet another first in market, adding to an already growing bevy of firsts by the leading telecommunications brand.
“This is a tremendous milestone for Orange Botswana and all within our fold. Our products and services portfolio has grown leaps and bounds since our initial offering of basic mobile money service such as cash-in, cash-out & person-to-person transfers; over the years we have worked on more sophisticated but simple to use services to enable the growth of Orange Money culminating in notable achievements we are very proud of.”
Some of the major key milestones of Orange Botswana in the decade to date include the 2013 launch of the Orange Money Visa Card, a first for Botswana; the launch of Bank to Wallet with leading local retail banks; introduction in 2018 of International Money Transfer (IMT) between Botswana and Zimbabwe; and the 2019 expansion of this service to include Nigeria, Ghana, Kenya, Tanzania, Uganda, Zambia, Malawi and South Africa. In 2021, Orange Money also launched the Card to Wallet service and Bill Payment solutions, taking financial inclusion and convenience to even greater heights.
Orange Money today proudly sits in great company with esteemed partners and collaborations including but not limited to: DStv, Legal Wise, Water Utilities Corporation, Tupperware, Legal Wise, Babereki, Neolife, Bayport, Thito Holdings, Express Credit, Red Cross, CEDA, Absa Bank Botswana, Standard Chartered Botswana, Softcell, Choppies, BEC, Liberty Life, BFA, BLLAHWU, Penrich, BIC Tati Land Board, Alpha Direct, BitsaRide, FSG and Sefalana.
Orange Money looks forward to decades more to come of even greater and more inclusive payment enablement, providing Batswana with innovative and relevant solutions that best suit their lifestyle. The business commits to continuing to provide Batswana with innovative solutions that enable them to be closer to what matters most to them.